{"id":4155,"date":"2018-10-16T12:16:59","date_gmt":"2018-10-16T06:46:59","guid":{"rendered":"http:\/\/www.thebooksatchel.com\/?p=4155"},"modified":"2020-04-08T17:19:32","modified_gmt":"2020-04-08T11:49:32","slug":"being-featured-on-instagram","status":"publish","type":"post","link":"https:\/\/www.thebooksatchel.com\/being-featured-on-instagram\/","title":{"rendered":"Being featured on Instagram"},"content":{"rendered":"

Ten days ago, something happened. Something unimaginable but exciting. A post I created a few months ago was featured on Instagram\u2019s official account. For those who do not know me outside the blogging world, I have an Instagram account (@thebooksatchel)<\/a><\/span> that mostly focusses on books, slow living, creative life and bits and pieces of my day. On a Saturday, one of my old posts was pulled from the archives and featured on Instagram\u2019s page as part of its eighth birthday celebration. This meant technically, it had an audience of 257 million people scattered all around the world; something I cannot even grasp in totality. The video has since then gathered 6.7 million views<\/a> <\/span>(pinch me, is this real?). So the last week went off in a bit of a haze, a \u2018head in the clouds\u2019 situation if you please. I\u2019ve been swimming in the congratulatory messages both from old followers as well as bigger accounts that I look up to.
\nAbsolutely magical!
\nIn all fairness, every comment and every like on a picture\/video is like a tiny hug. I am not exaggerating when I say each one is a big deal because how kind is that someone takes the time to write a comment or tap a like in the middle of their busy day? So what makes a feature different? It is like an acknowledgement for your work by a bigger party, like a star card from your teacher or a bonus from your boss or maybe a proud pat on the back from your coach. As someone who often has bouts of low confidence, such a pat is a big boost, no kidding. Having my work chosen as part of Instagram\u2019s birthday posts was prestigious too; after all, Instagram is the platform that let me explore my creative voice.<\/p>\n

 <\/p>\n

It started with books<\/h3>\n

My Instagram duet started with pictures documenting my reading life, almost at the same time that the blog was born, and later grew into a place for my creative pursuits. I was a complete novice when I started out and soon got interested in different aspects of photography and experimenting with my pictures. I started participating in the WHP challenges recently but I\u2019ve never been able to be a regular contributor every week to be honest, though I\u2019d very much like to.<\/p>\n

 <\/p>\n

If you are new to this, the weekend hashtag project (WHP) is a weekly challenge by Instagram where they suggest a topic every Friday (depending on your time zone) and you have to post your interpretation of the theme over the weekend. Many months ago, the theme was \u2018oddly satisfying\u2019 which got me thinking about the loves of my life \u2013 food, books and of course scrolling through Instagram. I was mulling over the theme in the kitchen; one thing led to another and soon I was filled with nostalgia for the things I loved as a child such as candies (Gems and Smarties) and painting. Putting it all together, I created a post (link here <\/a><\/span>). The week passed. It was forgotten. I had forgotten about it too.<\/p>\n

 <\/p>\n

BUT imagine my surprise when Instagram contacted me about the post! Now, I\u2019d be honest with you here \u2013 I did not think they will actually feature it as I was filling out the questions for the interview. There was a sentence in bold that said \u2018feature is not guaranteed\u2019 so I kind of assumed it would be for the Instagram\u2019s website and not for the grid because after all it was an old post (Did I mention something about self confidence a while ago? Don\u2019t be me!)
\n\"\"<\/p>\n

 <\/p>\n

Perhaps good things come a bit late for some. To me it wasn’t just a feature but a golden one at that. To be featured as part of Instagram\u2019s birthday celebrations especially since the platform had paved the way for my creative journey was an honour indeed. Side note, if you don\u2019t make it in the first cut, don\u2019t feel dejected. You never know what nice things await by the bend in the corner.<\/p>\n

 <\/p>\n

The big day<\/h3>\n

I was fast asleep when I received a phone call from my husband. It was 1 am on a Sunday morning, so all I could think was there has been some family emergency. He says, \u201cHey, you are featured on Instagram\u201d and I respond in my sleepy voice, \u201cNice. Okay, talk to you tomorrow morning.\u201d<\/p>\n

That\u2019s it!
\nI looked at the featured post, felt happy about it and tried to sleep again.<\/p>\n

Then it began to sink in. It was out there! What I created was out there for people around the world to see. I was in half shock, half asleep and I couldn\u2019t stop smiling. So there I was, alone in a dark room, face lit by the light from the phone screen, till the early hours of morning.<\/p>\n

\"Resh<\/p>\n

The afterglow<\/h3>\n

The next day, it was another world altogether. Comments were pouring in; my notifications were going crazy. Innumerable kind messages filled my inbox; some from friends, some from strangers, many from those who are usually silent on Instagram and some from the people whom I\u2019ve admired for long. I was touched by the confidence many of my online friends had in me. Some friends decided to celebrate the occasion with a coffee or cake. Imagine that! It is the best feeling ever.
\nThe numbers on the featured video kept climbing. In less than a day, it had 3.4 million views, something a new and small creator like me cannot even dream of. Not to forget, the feature paved way for a stream of new followers. I am so grateful for the way the account grew but to be honest, what gives you more happiness are the words from (I think I need to repeat what I am saying. I don\u2019t mean a rise in followers is no big deal. It is! It puts me in a trance every time I think of it. It made me happy too. I only mean to say all the messages and comments from people who have supported you before this, mean much more. And also, the kind messages from those who came to know of your work through the feature. The follower count is a number (and it definitely makes you feel good, I repeat) but the fact that people, real people who are busy in their own lives, took out time to message me, encourage me for more and were genuinely happy, that too for someone whom they know only in the online world, spreads a joy that is unparalleled. If it was, let\u2019s say a bigger increase in the follower count without any of the wonderful messages I received, I doubt I would be this happy. I think that makes my point all clear now).<\/p>\n

 <\/p>\nBeing featured on Instagram is a HUGE boost for a creator. Here I talk about my journey and how it all fell into place. <\/a><\/span>Click To Tweet<\/a><\/span>\n

 <\/p>\n

Being featured has its lows too<\/h3>\n

The most prominent one is the crash in followers soon after the rise. It makes you nervous because you have no idea what you are doing wrong. The unfollows keep adding up. The fact is you are doing nothing wrong. The crash is an inevitable part of the sudden influx of people but it does mess with your head a bit.
\nWhile on one hand a feature is a huge boost to your creative power, an unexpected exposure has its dark side too. You suddenly feel crippled with self doubt and end up being very confused. You have no idea what to post next \u2013 What are the new people expecting? Why is my brain at a creative block? Are they expecting posts exactly like the featured post? So many questions and none have answers. It was important to convince myself that I have to just keep going without being affected by these nagging questions at the back of my mind.
\nAnother bad surprise was the number of bots and sex accounts that started following me. Are book pictures that sexy? I don\u2019t know. I spent a good amount of time blocking the ones I noticed.<\/p>\n

Perhaps one thing that made me feel a bit sad was how some friends whom I interact on a daily basis on Instagram chose to remain silent. It hurt a bit then but maybe they\u2019ve just been busy with life. (In case you are overthinking, we are all still friends and chatty and the world is a good place). I admit there have been a few silly comments too, not exactly hate comments but more on the lines of belittling. But that hardly made any difference because the kindness of a large part of the community was overwhelming.
\nIt doesn’t end there.
\nWhen I started writing this piece, this last section was not part of it. Thanks to the delay on my part, it is. (Do we call this perks of a procrastination?). The week after, there was more good news in the form of a feature in The New Indian Express penned by Jeena Jayaraman.<\/p>\n

Me. In a newspaper.<\/p>\n

\"Resh<\/p>\n

 <\/p>\n

It was surreal to see your picture in the paper and to read about your work. I have not got a physical copy of the paper yet since but I\u2019d be getting one soon. Perhaps I\u2019d relive the moment again when I do. Here is alink to the article<\/a><\/span> if you are interested.<\/p>\n

\"Resh<\/p>\n

 <\/p>\n

So that\u2019s the story. It was glorious being in the limelight for a few days. It was trippy, giddy and dizzying. I\u2019ve been treating myself by making allowance for as many cups of black coffee a day as I fancy. Now back to thinking about new ideas and creating more pictures. And also lesser cups of coffee. Before I end the note, here is a big thank you from me to you for being there.<\/p>\n

Much love,<\/p>\n

Resh x<\/p>\nI wrote about being featured on Instagram, what ensued the week after and how glorious it all was. A personal piece where I talk about a lot of things, the good and bad <\/a><\/span>Click To Tweet<\/a><\/span>\n

 <\/p>\n

Here is my Instagram handle (@thebooksatchel)<\/a><\/span>\u00a0if you’d like to follow along. I am also on Twitter<\/a><\/span> tweeting away on most days.<\/p>\n","protected":false},"excerpt":{"rendered":"

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